Feeling Good — Waitrose Launch for New Seafood Brand

An exciting day for everyone here, as The Feel Good Fish Co. arrives in Waitrose stores across the UK.

After much planning and development, Aquascot are very proud to see the first dish from The Feel Good Fish Co. arrive in Waitrose stores around the country.

The Feel Good Fish Co. is a new range of freshly prepared fish dishes for retail shelves. Following seasonal ingredients and trends, it will offer fresh, lighter dishes in the summer and warm hearty meals throughout the colder months.

The first dish for Waitrose customers to try is Scottish Salmon Meatballs — with slow roasted tomato and herbs — and it's certainly met with the seal of approval from our NPD staff and the product team on client side.

Serving suggestions include simple and delicious 'spaghetti and meatballs' or even a gourmet 'meatball sub' sandwich with cheese and green pesto — see below.

Andy Wilson, Commercial Director at Aquascot:
"It's very satisfying to see The Feel Good Fish Co. launch in Waitrose — there's been a lot of work involved from partners across Aquascot and the results are every bit as delicious as they look!"

Fiona Stott, NPD Manager at Aquascot: "Our Innovation Centre team has been excited about this project since day one, and it's safe to say that these Salmon Meatballs deliver big on flavour and versatility. They're a great option for all kinds of meals, made with tasty Scottish salmon. There's more to come from The Feel Good Fish Co.!"

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