Aquascot Partners with Flatfish Ltd to Launch 'Simply Bake & Serve' Range of Fish Dishes at Waitrose

Aquascot is excited to announce our involvement in the new 'Simply Bake & Serve' product range, launched earlier this month by Waitrose. This innovative range of fish dishes is designed to make home cooking easier, cleaner, and more enjoyable, offering consumers the chance to prepare and serve high-quality fish with minimal effort.

The 'Simply Bake & Serve' range features a selection of hand-finished fish dishes, each prepared en papillote—an elegant cooking method where the fish is sealed in parchment paper, allowing it to steam gently while retaining all its delicate flavours and aromas. This method is particularly beloved by chefs for its ability to preserve the natural moisture of the fish, creating an exceptional dining experience at home.

Aquascot, the primary supplier of Scottish salmon and trout to Waitrose, played a central role in the development of this exciting new range. Our expertise in sourcing and supplying premium fish allowed the creation of a product that is both convenient and of the highest quality. Additionally, we worked closely with Flatfish Ltd, the supplier of whitefish to Waitrose, ensuring that the range offers a selection of fish, including salmon, haddock and cod, to cater to different consumer preferences.

The 'Simply Bake & Serve' range not only offers a convenient, mess-free cooking experience but also makes it easier for consumers to enjoy fish as part of a balanced and nutritious diet. Each dish comes with pre-portioned, fresh ingredients, making it a quick and hassle-free option for busy weeknights or special occasions.

This launch marks another step forward in our commitment to providing sustainable, high-quality seafood options for consumers. With our dedication to working with like-minded partners like Flatfish Ltd and Waitrose, we are proud to offer convenient and delicious fish dishes that help make cooking fish at home simple, enjoyable, and fuss-free.

Find the Simply Bake & Serve range in your local Waitrose store now.