The Feel Good Fish Co.

Launched in Autumn 2022, The Feel Good Fish Co. is our own range of freshly prepared Scottish fish dishes for the retail market.

Aquascot Meatballs July 22 Conor Gault Photo Web Aquascot 24727

Simple, Scottish, Seasonal and So Good

Developed in-house by Aquascot to encourage consumers to eat and cook more fish at home. Unlike most other proteins, fish can be daunting and consumers may be less confident in cooking times and preparation.

That's where the Feel Good Fish Co. comes in; working with known formats, simple flavours, easy prep and cooking times, we make it easy to add fish to your weeknight dinner plans.

The range currently consists of three products, supplied to Waitrose stores across the UK:

  • Scottish Salmon Meatballs
  • 1 x Scottish Salmon Fillet
  • 2 x Scottish Salmon Fillets

Future products from The Feel Good Fish Co. will continue to focus on Scottish salmon and trout, seasonal ingredients and simple, tasty fish dishes.


"Cooking fish is daunting enough!

We know from market research that many consumers, and young consumers particularly, don't really know what to do with fish.

Very few people are comfortable going to a fish counter, asking for a piece of fish and knowing what to do with it when they get home. Most consumers prefer a ready-to-cook option, and The Feel Good Fish Co. products, with known formats and flavours, are easy to add into the weekly dinner schedule."

— Fee Stott, NPD Manager at The Feel Good Fish Co.

Product Innovation
Fee Stott NPD team Aquascot Alness Scotland

A New Generation

"The Feel Good Fish Co. has been designed to entice a new generation of salmon eaters to buy and cook more at home."

— Neil Morrison, Development Chef

Recipe Finder
Aquascot Neil Morrison 2021 11 03 172545 izry 1

The Feel Good Fish Co.

Curious to Know More?

If you're keen to learn more about The Feel Good Fish Co. and opportunities to list our products, don't hesitate to contact our team for more details.

We'll be happy to share a few sneak peeks of what's cooking in the development kitchen and give you an insight into the process behind the product range.

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Aquascot January 2023 conorgaultphoto Web Res 2560px Aquascot Jan 20239573